Heather Conn Blogs

Awareness. Commitment. Action. One person alone can’t alter an entire economic system, but working with others who are committed to take action to change it can make a difference. That’s one of the messages of The Story of Change, the latest in environmental activist Annie Leonard’s animated video series The Story of Stuff.

In this six-minute short, Leonard blames bad policies and business practices for our current western economy, which values profits over people and the planet, and creates enormous inequities in taxation and income. It’s not enough, she says, to be a smart shopper and stop buying stuff that you don’t need that will end up in a landfill. We need to demand changes from politicians, regulators, and manufacturers.

The movie explores what effective change-making has looked like over time, presenting two world examples of successful mass change: the U.S. civil rights movement under Martin Luther King Jr., and India’s shift to independence, spurred by Mahatma Gandhi. Neither of these pivotal events of social transformation would have happened, Leonard says, if the respective leaders, King and Gandhi, had pursued their quest as loners.

Annie Leonard

She emphasizes that any significant effort to build a better future shares three key factors: a big idea, a commitment to work together, and the ability to turn the big idea and commitment into action.

I wholly agree, and yet the movie fails to acknowledge the value and power of inner growth and change, which often creates the launching pad for external action. The spiritual beliefs of both King and Gandhi were major influences behind their desire for change and their commitment to peaceful resistance. If King and Gandhi were themselves violent people, they could not have inspired and led others towards peace and dramatic social change. Their inner change had to come first.

That’s one reason, in my view, why many collective attempts at change fail. The so-called leaders haven’t done enough inner growth work (whether it’s in aid of maturity, anger management, compassion, forgiveness, love etc) to walk the talk and inspire others without creating emotional meltdowns, hatred, resentments, and disillusionment. The resulting hypocrisy and contradictions between their espoused views and goals and their daily behavior become too discordant for many followers, who often quit in disgust.

As they say: Never underestimate the power of one human being to make a difference. As Gandhi said: “We must be the change we want to see in the world.” Someone’s presence, demeanour, and attitude, even with no words spoken, can alter any atmosphere or group.

I believe in the approach Heal Yourself, Heal the World. Yet, as Leonard points out, it’s not enough to remain isolated after changing yourself for the good. Only when you join with like-minded others for a larger cause can widespread change take place.

What kind of change agent are you — networker or nurturer, builder or resister? Discover your “changemaker personality type” (communicator, builder, networker, nurturer, investigator or resister) in the short quiz following the video.